The CLP Marketing Blog

Welcome to the CLP Advertising Blog your go-to resource for practical marketing strategies, SEO tips, AI trends, and small business growth insights.

Our articles are written by Ellie Clare the owner of CLP Advertising based in Western Australia, designed to help local businesses improve visibility, automate workflows, and build authentic brands online.

You can also check out our How-to-guides and FAQ's page to find more about marketing.

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2026 Content Marketing Trends

2026 Content Marketing TrendsEllie Clare Published on: 12/12/2025

Learn the key 2026 content marketing trends and how to use websites, social media, YouTube, LinkedIn and AI to boost your SEO and visibility.

WebsitesSocial MediaYouTubeContent Marketingcontent marketing strategy for small businesshow to improve SEO with contentevergreen content strategymulti-channel search marketingYouTube marketing for businesses
3 reasons why negative reviews are helping your business

3 reasons why negative reviews are helping your business

3 reasons why negative reviews are helping your businessEllie Clare
Published on: 08/12/2022

Negative reviews for your business hurt, but they aren't as bad as they seem! Learn how ALL reviews are beneficial to your business and how best to respond.

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Author Bio

Ellie Clare | CLP Advertising

Ellie Clare is a digital marketer, graphic designer, photographer, content strategist, and the founder of CLP Advertising & Photography Services.

Specialising in SEO, social media strategy, content marketing, and visual storytelling. Ellie helps businesses grow with authentic, data-driven marketing that actually connects.

After a life-changing accident led her to start CLP, Ellie turned a personal challenge into a purpose-led career. Her mission is to make the internet a better, more human place; one piece of content at a time. She’s passionate about helping others find their voice online, and her efforts have earned her multiple local business awards.

When she’s not working with clients or behind the lens, you’ll find her hiking, mountain biking, or kayaking with her loyal sidekick, Monty, the retired working dog who still has plenty of energy to spare.

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